Organization
This Korean education company provides basic English language immersion programs through web-based classes.
Problem
High competition in the Korean market to teach English. Lacked innovation to create excitement to attract students. High turnover. Social media usage was not focused. Customers were not feeling good about learning English based on the content and lack the confidence to want to learn. The focus was to address:
- Marketing Strategy
- Value Proposition
- Digital Strategy
- Customer Engagement
Results
The new marketing strategy is based in a specific niche market. The value proposition focused introducing exciting English content based on current social trends, not the same boring English basics. The new digital strategy focuses on a couple of social media platforms including blogging content and Instagram to create a viral message to attract customers. Website traffic and customer inquiries have increased dramatically with new customers daily. The customer base now includes Koreans working and living in other countries such as China and Australia. New customer engagement processes have created positive reviews for the curriculum and learning style. Next stage is to incorporate video teasers to engage new customers.
